A Country's Green Brand and the Social Responsibility of Business

Recently, the topic of carbon neutrality has been gaining momentum. Such trends are mainly related to adoption important global agreements, such as European Green Deal, well implementation Sustainable Development Goals. have a positive effect on countries, but in situations, states must quickly respond challenges and needs world an understanding how these trends. To date, there many ratings that can be used form portrait country (investment, social, environmental, etc.), currently rating green brand is becoming more relevant. There problems regarding its improvement filling, yet this new evaluation for period time. It relevant today study nature architecture concept brand, search main determinants impact. The purpose article analyse publications order identify patterns development social responsibility business. provides bibliometric analysis research field branding corporate environmental responsibility. authors selected than 10,000 works published 2000–2021 indexed by scientometric databases Scopus, Web Science Google Scholar. Using VOSviewer, results were visualized definition map. This made it possible seven clusters combine 58 terms. As result research, using constructed bibliographic map, connection between terms ‘green brand’ ‘corporate responsibility’ was revealed.